There isn’t much to say in the rundown this week. There really wasn’t any homogeneity over the covers – no common themes. The Kardashian’s featured the most, and it was clear that most of the weekly’s aimed at women were marketing reality TV programs on Channel 9 such as The Voice (Who, TV Week), and programs on Channel 7 such as Dancing with the Stars (New Idea). Funnily each respective magazine is owned by the same media conglomerate that owns the networks the shows appear on… coincidence? I think not.
A – Magazine cover has no mention of Beauty, weight, or appearance.
Dolly. TV Week, and Who magazine are all flawless this week earning top marks. Dolly features actress Chloe Moretz (currently seen in Tim Burton film Dark Shadows), and both Who and TV Week continue the incessant marketing of The Voice.
B – Magazine cover makes mention of Beauty Routines, and Fashion articles for maximising ones appearance – No shaming or promises of results.
Woman’s Day also features some marketing for The Voice with their exclusive interview with Ms Delta Goodrem and the tagline ‘I never said I was perfect‘. Ok Delta… I don’t think anyone else did either? Woman’s Day also reports on Kerri-Anne Kennerley’s Plastic surgery shock. I am a little confused by this cover…
C – Magazine cover prominently mentions Diet/ Health with no hard promises or time frames, Features weight loss stories, Features stories about Beauty Routines which promise results, Features stories on Slimming/ Sexy clothing, Focus on obtaining a particular type of desirable body. Magazine cover focuses on dressing for the male gaze.
Cosmopolitan is REALLY at its finest this month with Kim Kardashian on its VERY pink cover. It is almost like the girls section in a toy store threw up all over it – that’s how pink it is. The cover is TOTALLY focused on appearance this month with taglines such as genius makeup buys every beauty editor uses. I know I will sleep better knowing this – but I think I read that article a decade ago… awks. They continue with a 30 page special on Hell-yeah hair! From the Katniss Braid to Mad Men Glam. Tips and tricks for epic hair. Hair? In a fashion magazine? Groundbreaking. Just in case you were starting to wonder where the body focus was, it’s right here with 16 new fixes for your most-hated body bits. Tried and rated. I find myself wondering if putting on clothes is one of the fixes. I know it helps me feel less self conscious of my cellulite… THANKFULLY, Cosmo have teamed this tagline up with Fully Naked! Readers nude up for our sexiest sealed section – just to remind us that the bits we hate should look good naked. I don’t know about you, but I actually think it’s really bad practice to openly hate parts of your body, and studies have shown that engaging in body hatred and fat talk of your own body actually makes you more depressed and can lead to mental illnesses such as Depression and Eating Disorders. BUT, Cosmo circles back around to hair with Down-there hairstyles GUYS LOVE. Awesome. I love how hetero normative this is, and the assumption that we should not be grooming for ourselves… BUT FOR A GUY. Way to make a girl feel self-conscious Cosmo.
OK! runs the cover story about Mel B –How I lost 15kg (Um, I think we all know it was Jenny Craig Mel, but please continue to spruik them). They continue with I Love My Body After Baby! The No-Starve Diet That Got Mel B Back To Her Best. Now… did OK! REALLY use a photo of Mel while she was pregnant as the BEFORE shot? This… I don’t even have words for with this. It’s almost like equating pregnancy as fat! Way to go. I was chatting with a friend the other day who was telling me how depressed her sister has been after giving birth because she is finding it hard to lose the baby weight quickly – and why wouldn’t she be with crap like this out there??
New Idea also features Kerri-Anne on its cover with the tagline My New Super diet! How I lost 8kg – It’s so easy! I’m definitely calling thinly veiled Dancing With The Stars advertising. Most of us know at this point that contestants on this show tend to lose any weight they may have been carrying. Now, my accusation of thinly veiled advertising is because of this tagline –Plus she hits back – I’m no cheat! In true women’s mag fashion though, New Idea pairs this weight loss story with a free food magazine insert, just in time for mother’s day!
NW –*sigh* NW features some great pregnant photos of Tori Spelling and Kourtney Kardashian claiming they are pregnant and stressed – probably because the paparazzi are talking pics of them while pregnant. I saw Colin Farrell on Ellen once (don’t judge me!) say that’s one thing the paps were good for – great family photos! They also run the tagline Baby and Body Bombshells! with a ‘guess who’s pregnant‘ under Kim Kardashian, and the assertion that Khloe Kardashian has dropped 10 kg in 2 weeks. I wonder which source or expert pulled that number.
D – Magazine cover actively promotes diets which promise fast results. Actively promotes Exercise for specific results. Actively assumes worth is determined by Male Gaze. Actively promotes youth for an audience over the age of 21. Actively promotes drastic beauty routines. Slight shaming tendencies.
Marie Claire features Danni Minogue this month… alongside their Anti-ageing special- How to look younger. It’s quite indicative of a society that is obsessed with the fountain of youth, where age is demonised. They also follow with Fitness myths busted. What works. What hurts. Here is a clue – If it hurts, it probably works.
E – Magazine cover actively shames celebrity/ media personalities’ appearance. Actively promotes unhealthy diets/ unhealthy weight loss/celebrity diet tips. Actively engages in fat/ thin/ age shaming. Shaming dominates the page.
Grazia -I have seen this issue so much this week, and I sigh every time. According to Grazia, Alexa confesses Sexy? Men Don’t Think So. That would be Alexa Chung. They follow with Gaining weight to find love. Exhales. Wow… this may be some of the best thin-shaming I have ever seen – and it COMPLETELY re-enforces a belief that there is a static beauty ideal that men are attracted too, and that we should play up to this. But notice they don’t say what it is. They simply assert that Alexa is merely an object who should change her body to become more sexually desirable – not in the eyes of the media but in the eyes of men. In the words of Kristen Wiig’s character in Bridesmaids
Alexa is easy pickings in the eyes of the media at the moment with accusations back and forth that she promotes eating disorders, is anorexic and on and on it goes. Alexa was recently bullied so much on instagram, she removed images. Nice to see Grazia continue that. Continuing this idea that women are merely sexual objects in the eyes of men, the magazine runs with 3 steps to smoking runway eyes underneath Alexa. Great Job Grazia.
Famous runs with the fantastic Miracle diet: How Pink lost 15 kg. Her Three Day Flat Belly Plan. I highly doubt she got a completely flat belly in three days. Famous ALSO makes up a word to try to weasel out of the fact they are falsely stating someone has an eating disorder with ‘Exerexia‘. Skinny Miley hits the gym 17 times in 7 days. I think the term you wanted Famous was anorexia athletica, but you were very clever not to be calling it that, because it is pretty bad form to assert that someone has a mental illness when they don’t… What I like is that sandwiched between these two stories is the news that Jess Simpson had a girl. Let the Body Policing Begin, Eh Famous?
Best – Dolly – Its great to see them get an A!
Worst – Grazia. Just… disgusting Grazia
Honourable Mention – Who, stoked to see them get an A as well!
Did I get it Right? What do you think? Any other Magazines you would like me to discuss? =)